atlas des actus
    
Digiday
23  avril     21h08
Google delays third-party cookie demise yet again
Seb Joseph    For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third party cookies.
    18h30
Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists
Digiday Awards    This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. With themes spanning social...
    04h01
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Sara Guaglione    Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to...
    04h01
WTF is the CMA the Competition and Markets Authority
Seb Joseph    Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much Stick around to uncover why.
    04h01
Marketing Briefing: How the proliferation of boycotting’ has marketers working understand the real harm of brand blockades
Kristina Monllos    While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts and for reasons outside of marketing and advertising that will need to be dealt with.
    04h01
Digiday Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
Catherine Wolf    The first installment of Digiday’s two part series on the top ad supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
    04h01
Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
Seb Joseph    DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.
    04h01
How Newsweek is pursuing audience and revenue growth this election year
Kayleigh Barber    Newsweek’s Kevin Gentzel joins the Digiday Podcast to discuss audience and revenue strategies in .
22  avril     22h08
La marca de tecnologà a sanitaria Oura se lanza en Target
Melissa Daniels    Esta historia fue reportada por primera vez en Modern Retail una publicaci n hermana de Digiday en Espa ol. Oura Ring inicia una nueva colaboraci n con Target, el siguiente paso en la expansi n minorista de la marca de tecnologà a sanitaria, que busca aumentar las ventas fuera de su sitio web. Oura...
    21h27
El negocio femenino de Wrangler crece gracias a la moda vaquera
Danny Parisi    Esta historia fue reportada por primera vez en Glossy, una publicaci n hermana de Digiday en Espa ol. Mientras otras marcas de moda adoptan la cultura vaquera como una tendencia moment nea, Wrangler ha hecho de la estética del Oeste el nà cleo de su identidad. Junto con otras marcas de vaqueros...
    20h04
Las marcas de cuidado masculino encuentran su espacio en TikTok
Julia Waldow    Esta historia fue reportada por primera vez en Modern Retail una publicaci n hermana de Digiday en Espa ol. TikTok es desde hace tiempo un centro de contenidos de belleza y moda. Ahora, las marcas de cuidado masculino también encuentran su sitio en la plataforma. Manscaped, la marca de aseo...
    04h01
Inside X’s latest, desperate attempt to beguile advertisers
Krystal Scanlon    If X has its way, will be the year it hits the long, twisted trail back to advertiser land, according to the platform’s pitch deck.
    04h01
The Guardian US is starting its pursuit of political ad dollars
Kayleigh Barber    The Guardian US is entering the race for political ad dollars.
    04h01
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
Antoinette Siu    As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces
    04h01
How Amazon Prime’s Fallout’ series highlights the power of post-apocalyptic video game IP
Alexander Lee    To some extent, the mainstream success of the Fallout series is a reflection of the massive scale of the Amazon Prime machine. But the consensus among viewers and critics is that it’s a damn good show, too.