atlas news
    
Digiday
25  avril     14h00
TelevisaUnivision ofrecerá experiencia de compra IA a su audiencia durante los Latin American Music Awards
Denny Alfonso    Los Latin American Music Awards tendr n una particularidad para su audiencia este a o, gracias a una asociaci n de TelevisaUnivision y Shopsense AI televidentes podr n gozar de una experiencia de compra directa mientras disfrutan de la transmisi n del evento en vivo desde Las Vegas por la cadena,...
    10h01
Influencer agency Billion Dollar Boy offers creators a membership program, with benefits
Antoinette Siu    Influencer agency Billion Dollar Boy on Thursday is launching a creator community membership as it expands its consultative services and partnerships, Digiday has learned.
    04h01
The case for and against organic social
Sam Bradley    Digiday has delved into the debate, weighing the arguments for and against marketers relying on organic social.
    04h01
Inside Google’s latest move to postpone the cookie apocalypse
Seb Joseph    Despite Google’s most recent assurances that it would stick to its newest game plan, there has been a lot going on as of late.
    04h01
While Biden signs the TikTok bill, marketers still aren’t panicking
Krystal Scanlon    No one seems convinced yet that an outright ban will happen anytime soon.
    04h01
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
Catherine Wolf    In this week rsquo;s Digiday Research Briefing, we examine how YouTube commands the majority of marketers rsquo; ad placements and ad budgets among ad supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta rsquo;s Threads platform...
    04h01
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Kayleigh Barber    Tentpole events and franchises are helping publishers lock in advertising revenue.
    04h01
FaZe Clan’s 75 million product licensing business could represent the future of esports
Alexander Lee    As FaZe looks to escape the difficulties it experienced in the public market, its greatest strength might be a business unit that was already in action well before the acquisition: FaZe Clan’s product licensing business.
24  avril     21h36
Sephora pone a prueba una nueva estrategia de merchandising para el cuidado corporal
Emma Sandler    Esta historia fue reportada por primera vez en Glossy, una publicaci n hermana de Digiday en Espa ol. Sephora est poniendo a prueba un nuevo programa de merchandising en las tiendas, aprovechando el auge del cuidado corporal. El programa piloto, una extensi n del programa Next Big Thing de...
    17h47
PepsiCo patrocina su primer show en colaboración con Hulu dedicado a promover la cocina latina
Denny Alfonso    Pepsi tiene claro que para conquistar al consumidor latino hay que ganarse primero su paladar, por eso est estrenando su primera serie en streaming, Talking Sabor, un programa que se podr ver en Hulu a partir del de abril. Para el proyecto, Pepsi se asoci con el popular chef de origen...
    15h19
With Firefly Image 3, Adobe aims to integrate more AI tools for various apps
Marty Swant    New tools let people make images in seconds, create image backgrounds, replacing parts of an image and use reference images to create with AI.
    13h53
How accurate and precise data sets drive effective first-party data activation
Adstra    Emily Kistner, director of new business and identity solutions, Adstra The landscape of data driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the adoption of machine learning, has unlocked...
    04h01
With the rise of the chief AI officer, it’s time to examine czar’ culture
Kristina Monllos    Even if it’s a familiar pattern hot new thing, new C Suite exec to tackle said thing, a few years go by and that C Suite position no longer exists as everyone is now doing said thing or it was a fad that has since faded away does it make sense for businesses to continue to appoint new czars...
    04h01
Why Cava’s bid for brand awareness means prioritizing streaming ads
Kimeko McCoy    Fast casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness.
    04h01
A history of middle manager stress: The Return podcast, season 3, episode 1
Cloey Callahan    In episode one, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.