Evelina Milenova    Crisis management refers to an organization’s response to a critical event or crisis. A critical event can be a negative disruption, an unanticipated incident, a natural disaster, or any threat that negatively impacts employees, stakeholders, property, or a brand’s reputation. Organizations must...

Raïssa Sidio    Brand managers ensure their brand performs well in the market and resonates with their target audience. To achieve this, they need to track key performance indicators KPIs that help them measure the success of their brand management strategies. With so many metrics, however, it can be challenging...

Lucas Carval    Social media analytics is an essential component for any brand or business looking to measure how its audience interacts with its content. Through a thoughtful analysis of interactions, engagements, and content performance, companies and social media professionals can gain insights that help...

Raïssa Sidio    The mission of an employer brand manager is to cultivate and amplify the reputation of their organization as an employer of choice. Central to this role is crafting a compelling narrative that showcases the company’s values, culture, and growth opportunities to attract top talent. This involves...

Lucas Carval    Sentiment analysis has become an essential tool in interpreting the textual data generated daily online. Wondering what it’s all about Essentially, it’s the process businesses and researchers use to measure the public’s feelings towards products, services, or topics by analyzing language and...

Irina Weber    Monitoring the chatter online is challenging because many things are out of your control. Buyers’ preferences and behaviors are constantly flip flopping. They aren’t afraid of talking about you online using feedback, unfiltered criticism, or praise. That’s why brand reputation monitoring has become...

Irina Podlesna    Have you ever wondered how often your brand is mentioned without a link and, more importantly, how you can benefit from it You can turn these unlinked mentions into backlinks to your website. This way, you’ll get an opportunity to boost your online presence. However, identifying and transforming...

Ian David    Ever heard the phrase Get a leg up on the competition, Gain a competitive advantage or Always stay one step ahead These are all popular sayings that involve keeping up with the competition. In business, this means studying the competition. It lets you stay on top of industry trends and...

Irina Weber    Months of meticulous planning culminated in the highly anticipated launch of your company’s flagship product. Unfortunately, a critical bug was found in the product. It caused widespread malfunctions and bad user reviews. Public perception fell, and the carefully planned launch crumbled into chaos....