Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search results. Initially introduced as part of the site hierarchy feature, we’ve found that the breadcrumb element isn’t as useful to people who are searching on mobile devices, as it...

   We’re excited to announce that Search Central Live is returning to Sà o Paulo in . Following our successful events in and , we’re continuing our mission to help Brazilian businesses enhance their site’s performance in Google Search. And this year we’re visiting Recife...

   It might happen that by the end of this post you’re going to try to decide who wrote this blog post, a large language model LLM or Gary. And you’d be right to ponder that and delve into the intricacies of the language used that gives away LLMs, for this is the time of the year...

   Content delivery networks CDNs are particularly well suited for decreasing latency of your website and in general keeping web traffic related headaches away. This is their primary purpose after all: speedy delivery of your content even if your site is getting loads of traffic. The...

   Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully. Why Because it can generate a near infinite number of URLs, which causes all sorts of crawling problems.

   The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large thanks to the over people who attended the events We were thrilled to see the level of enthusiasm and engagement from attendees even if, on the day prior to the Taipei event, we ...

   To better help you monitor the recent performance of your content, we’re launching the ’ hours’ view to the SC performance reports and improving the freshness of the data. We’re rolling out these changes to all properties gradually over the next few months, so you might not see...

   Allow us to cache, pretty please. As the internet grew over the years, so did how much Google crawls. While Google’s crawling infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests that can be returned from local caches has decreased: ...

   You may have heard that Google Search needs to do a bit of work before a web page can show up in Google Search results. One of these steps is called crawling. Crawling for Google Search is done by Googlebot, a program running on Google servers that retrieves a URL and handles things...