We’re constantly working to simplify the search results page, so that it’s quick and easy to find the information and websites you’re looking for. As part of this effort, we regularly evaluate all of our existing features to make sure they’re still useful, both for people searching on Google and...

   We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries. One of the challenges when analyzing search performance data is that there are many different ways to write the same query: you might see a dozen different variations for a single...

   For the first time, Search Central Live is coming to Dubai on October 21, 2025 After events in Europe, Latin America, and Asia, we’re continuing our mission to help you enhance your site’s performance in Google Search, live in Dubai, UAE.

   When shoppers are online, knowing which store to buy from can be a tough decision. The new store widget powered by Google brings valuable information directly to a merchant’s website, which can turn shopper hesitation into sales. It addresses two fundamental challenges ecommerce retailers face...

   Get ready, Japan We’re thrilled to announce the return of Search Central Live Tokyo on Nov 7, 2025 If you are fluent in Japanese and are interested, read on We’re bringing back all the elements you loved, with even more opportunities for you to shape the experience.

   As part of our broader APAC plan, which includes new Deep Dive events and two local language editions, we are happy to announce the details for our Chinese language event: Search Central Live Hong Kong

   We’re very excited to announce that Search Central Live is coming back to Ciudad de Mexico on September 25 Following successful events throughout the world earlier this year, we’re continuing our mission to helpyou enhance your site’s performance in Google Search.

   We’re excited to announce the Google Trends API alpha test. This new API will help Researchers, Journalists, and Developers to understand Search behaviors and patterns. While Trends data is available through the Trends website, the API provides new ways to use the data inside your organization...

   We’re excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console’s Performance report. With this change, we aim to streamline your workflow, make it easier to find opportunities to improve your ...

   We hope you’re as excited about Search Central Live Deep Dive APAC as we are With just a few weeks to go, we wanted to share an exciting experiment that we’re planning to run at the event, and introduce our community speakers. Let’s start with the experiment.

   As part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website owners.

   Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we’re adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.

   As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our new AI Mode. The underpinnings of what Google has long advised carries across to these new experiences. Focus on your visitors and provide them with unique,...

   Since 2013, Search has recognized the importance of app deep links in a mobile-centric world. In this post, we’ll review the current state of app deep links - take a look at what they are, the benefits of using them, and how to implement them effectively.

   We’re ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event that will be held in Bangkok, Thailand this year on July 23-25

   A few months ago, we announced an improved way to view recent performance data in Search Console. The 24 hours view includes data from the last available 24 hours and appears with a delay of only a few hours. This view can help you find information about which pages and queries are performing...

   In the previous posts about the Robots Exclusion Protocol (REP) we explored what’s already possible to do with its various components - namely robots.txt and the URI level controls. In this post we will explore how the REP can play a supporting role in the ever-evolving relation between...

   Hello 2025 (Yeah, we know, time flies ) We’ve had some exciting plans in the works for Search Central Live (SCL) Asia Pacific this year, and we’re super excited to let you in on what we’ve been up to. We’ve been listening closely to your feedback, and we’re cooking up something different than...

   With the robots.txt file, site owners have a simple way to control which parts of a website are accessible by crawlers. To help site owners further express how search engines and web crawlers can use their pages, the web standards group came up with robots meta tags in 1996, just a few months after...

   A long-standing tool for website owners, robots.txt has been in active use for over 30 years and is broadly supported by crawler operators (such as tools for site owners, services, and search engines). In this edition of the robots refresher series, we’ll take a closer look at robots.txt as a...

   We’re very excited to announce that Search Central Live is going to Madrid for the first time on April 9 The event will have a mix of presenters from the Google Search, News, and Partnerships teams and the content will be delivered in English and Spanish, but we’ll have live translation.

   On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa We’re excited to welcome you at Search Central Live South Africa and talk about all things Google Search

   Every now and then we get questions about robots.txt, robots meta tags, and the control functionality that they offer. Following our December series on crawling, we thought this would be the perfect time to put together a light refresher. So, if you’re curious about these controls, follow along...

   We’re excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025. The Google Search team has organized events in the city several times, but this time we’re bringing our main Search event to the city that never sleeps. Come and join us for a day of...

   Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search results. Initially introduced as part of the site hierarchy feature, we’ve found that the breadcrumb element isn’t as useful to people who are searching on mobile devices, as it gets cut off on smaller...

   We’re excited to announce that Search Central Live is returning to Sà o Paulo in 2025. Following our successful events in 2023 and 2024, we’re continuing our mission to help Brazilian businesses enhance their site’s performance in Google Search. And this year we’re visiting Recife for the first...

   It might happen that by the end of this post you’re going to try to decide who wrote this blog post, a large language model (LLM) or Gary. And you’d be right to ponder that and delve into the intricacies of the language used that gives away LLMs, for this is the time of the year when we can get...

   Content delivery networks (CDNs) are particularly well suited for decreasing latency of your website and in general keeping web traffic-related headaches away. This is their primary purpose after all: speedy delivery of your content even if your site is getting loads of traffic. The D in CDN is...

   Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully. Why? Because it can generate a near-infinite number of URLs, which causes all sorts of crawling problems.

   The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large thanks to the over 600 people who attended the events We were thrilled to see the level of enthusiasm and engagement from attendees even if, on the day prior to the Taipei event, we collectively had...

   To better help you monitor the recent performance of your content, we’re launching the ’24 hours’ view to the SC performance reports and improving the freshness of the data. We’re rolling out these changes to all properties gradually over the next few months, so you might not see changes right away...

   Allow us to cache, pretty please. As the internet grew over the years, so did how much Google crawls. While Google’s crawling infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests that can be returned from local caches has decreased: 10 years ago about 0...

   You may have heard that Google Search needs to do a bit of work before a web page can show up in Google Search results. One of these steps is called crawling. Crawling for Google Search is done by Googlebot, a program running on Google servers that retrieves a URL and handles things like network...