atlas news
    
Google : Webmaster Central Blog
05  novembre     10h00
Here’s an update on our efforts to simplify the search results page
   We’re constantly working to simplify the search results page, so that it’s quick and easy to find the information and websites you’re looking for. As part of this effort, we regularly evaluate all of our existing features to make sure they’re still useful, both for people searching on Google and...
27  octobre     07h00
Introducing Query groups in Search Console Insights
   We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries. One of the challenges when analyzing search performance data is that there are many different ways to write the same query: you might see a dozen different variations for a single...
23  septembre     20h00
Search Central Live Dubai 2025
   For the first time, Search Central Live is coming to Dubai on October 21, 2025 After events in Europe, Latin America, and Asia, we’re continuing our mission to help you enhance your site’s performance in Google Search, live in Dubai, UAE.
18  septembre     06h00
Announcing the store widget: build shopper confidence and drive sales
   When shoppers are online, knowing which store to buy from can be a tough decision. The new store widget powered by Google brings valuable information directly to a merchant’s website, which can turn shopper hesitation into sales. It addresses two fundamental challenges ecommerce retailers face...
12  septembre     06h00
Search Central Live Tokyo: The 2025 Return
   Get ready, Japan We’re thrilled to announce the return of Search Central Live Tokyo on Nov 7, 2025 If you are fluent in Japanese and are interested, read on We’re bringing back all the elements you loved, with even more opportunities for you to shape the experience.
08  septembre     06h00
Search Central Live Hong Kong 2025: Event in Chinese focusing on international ecommerce
   As part of our broader APAC plan, which includes new Deep Dive events and two local language editions, we are happy to announce the details for our Chinese language event: Search Central Live Hong Kong
20  août     06h00
Search Central Live is back to Mexico City
   We’re very excited to announce that Search Central Live is coming back to Ciudad de Mexico on September 25 Following successful events throughout the world earlier this year, we’re continuing our mission to helpyou enhance your site’s performance in Google Search.
24  juillet     04h00
Introducing the Google Trends API (alpha): a new way to access Search Trends data
   We’re excited to announce the Google Trends API alpha test. This new API will help Researchers, Journalists, and Developers to understand Search behaviors and patterns. While Trends data is available through the Trends website, the API provides new ways to use the data inside your organization...
30  juin     05h00
The new Search Console Insights report is here
   We’re excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console’s Performance report. With this change, we aim to streamline your workflow, make it easier to find opportunities to improve your ...
23  juin     10h00
SCL Deep Dive APAC 2025: Community Speakers and a New Format
   We hope you’re as excited about Search Central Live Deep Dive APAC as we are With just a few weeks to go, we wanted to share an exciting experiment that we’re planning to run at the event, and introduce our community speakers. Let’s start with the experiment.
12  juin     10h00
Simplifying the search results page
   As part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website owners.
10  juin     10h00
Adding markup support for loyalty programs
   Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we’re adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.
21  mai     10h00
Top ways to ensure your content performs well in Google’s AI experiences on Search
   As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our new AI Mode. The underpinnings of what Google has long advised carries across to these new experiences. Focus on your visitors and provide them with unique,...
02  mai     10h00
App deep links: connecting your website and app
   Since 2013, Search has recognized the importance of app deep links in a mobile-centric world. In this post, we’ll review the current state of app deep links - take a look at what they are, the benefits of using them, and how to implement them effectively.
29  avril     10h00
Register now for Search Central Live Deep Dive 2025
   We’re ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event that will be held in Bangkok, Thailand this year on July 23-25
09  avril     10h00
The Search Analytics API now supports hourly data
   A few months ago, we announced an improved way to view recent performance data in Search Console. The 24 hours view includes data from the last available 24 hours and appears with a delay of only a few hours. This view can help you find information about which pages and queries are performing...
28  mars     10h00
Robots Refresher: Future-proof Robots Exclusion Protocol
   In the previous posts about the Robots Exclusion Protocol (REP) we explored what’s already possible to do with its various components - namely robots.txt and the URI level controls. In this post we will explore how the REP can play a supporting role in the ever-evolving relation between...
17  mars     05h30
Get Ready for Search Central Live Asia Pacific 2025
   Hello 2025 (Yeah, we know, time flies ) We’ve had some exciting plans in the works for Search Central Live (SCL) Asia Pacific this year, and we’re super excited to let you in on what we’ve been up to. We’ve been listening closely to your feedback, and we’re cooking up something different than...
14  mars     14h30
Robots Refresher: page-level granularity
   With the robots.txt file, site owners have a simple way to control which parts of a website are accessible by crawlers. To help site owners further express how search engines and web crawlers can use their pages, the web standards group came up with robots meta tags in 1996, just a few months after...
07  mars     10h00
Robots Refresher: robots.txt - a flexible way to control how machines explore your website
   A long-standing tool for website owners, robots.txt has been in active use for over 30 years and is broadly supported by crawler operators (such as tools for site owners, services, and search engines). In this edition of the robots refresher series, we’ll take a closer look at robots.txt as a...
05  mars     06h00
Search Central Live is going to Madrid
   We’re very excited to announce that Search Central Live is going to Madrid for the first time on April 9 The event will have a mix of presenters from the Google Search, News, and Partnerships teams and the content will be delivered in English and Spanish, but we’ll have live translation.
03  mars     10h00
First Search Central Live in South Africa
   On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa We’re excited to welcome you at Search Central Live South Africa and talk about all things Google Search
24  février     10h00
Robots Refresher: introducing a new series
   Every now and then we get questions about robots.txt, robots meta tags, and the control functionality that they offer. Following our December series on crawling, we thought this would be the perfect time to put together a light refresher. So, if you’re curious about these controls, follow along...
13  février     04h00
Search Central Live is going to New York City
   We’re excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025. The Google Search team has organized events in the city several times, but this time we’re bringing our main Search event to the city that never sleeps. Come and join us for a day of...
15  janvier     04h00
Simplifying the visible URL element on mobile search results
   Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search results. Initially introduced as part of the site hierarchy feature, we’ve found that the breadcrumb element isn’t as useful to people who are searching on mobile devices, as it gets cut off on smaller...
    04h00
Search Central Live is returning to Brazil
   We’re excited to announce that Search Central Live is returning to Sà o Paulo in 2025. Following our successful events in 2023 and 2024, we’re continuing our mission to help Brazilian businesses enhance their site’s performance in Google Search. And this year we’re visiting Recife for the first...
31  décembre     10h00
Crawling out of December: the 2024 recap
   It might happen that by the end of this post you’re going to try to decide who wrote this blog post, a large language model (LLM) or Gary. And you’d be right to ponder that and delve into the intricacies of the language used that gives away LLMs, for this is the time of the year when we can get...
24  décembre     10h00
Crawling December: CDNs and crawling
   Content delivery networks (CDNs) are particularly well suited for decreasing latency of your website and in general keeping web traffic-related headaches away. This is their primary purpose after all: speedy delivery of your content even if your site is getting loads of traffic. The D in CDN is...
17  décembre     10h00
Crawling December: Faceted navigation
   Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully. Why? Because it can generate a near-infinite number of URLs, which causes all sorts of crawling problems.
13  décembre     10h00
Search Central Live Kuala Lumpur and Taipei 2024: Recap
   The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large thanks to the over 600 people who attended the events We were thrilled to see the level of enthusiasm and engagement from attendees even if, on the day prior to the Taipei event, we collectively had...
12  décembre     10h00
An improved way to view your recent performance data in Search Console
   To better help you monitor the recent performance of your content, we’re launching the ’24 hours’ view to the SC performance reports and improving the freshness of the data. We’re rolling out these changes to all properties gradually over the next few months, so you might not see changes right away...
09  décembre     10h00
Crawling December: HTTP caching
   Allow us to cache, pretty please. As the internet grew over the years, so did how much Google crawls. While Google’s crawling infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests that can be returned from local caches has decreased: 10 years ago about 0...
03  décembre     10h00
Crawling December: The how and why of Googlebot crawling
   You may have heard that Google Search needs to do a bit of work before a web page can show up in Google Search results. One of these steps is called crawling. Crawling for Google Search is done by Googlebot, a program running on Google servers that retrieves a URL and handles things like network...