Digiday
24  novembre     19h28
How advertisers are shifting mindsets to succeed amid iOS 15 and other identity challenges
Mike Madarasz    On top of the impending cookie deprecation, Apple’s recent iOS 15 changes are causing concern for many advertisers by affecting pixels, IP addresses and email addresses. While these upcoming changes may be concerning for many, shifting mindsets and getting away from a binary way of thinking with...
    16h19
The path to precision: How marketers are enhancing measurement through CTV
Yahoo    Beau Ordemann, head of advanced TV sales, Yahoo App scrolling has replaced channel surfing as the new normal on a TV screen. No longer an emerging environment, connected TV has quickly grown to become a leading channel in the advertising industry. Wherever audiences go, advertisers are sure to...
    05h01
The Rundown: How up-and-coming esports organizations are separating themselves from the pack
Alexander Lee    Marketers should look to partner with esports organizations competing in newer or smaller esports that boast loyal and growing communities. The post The Rundown: How up-and-coming esports organizations are separating themselves from the pack appeared first on Digiday.
    05h01
Why Fiverr believes it’s finally time to bring back OOH advertising next year
Kimeko McCoy    After the delta variant brought more uncertainty to the pandemic, Fiverr is reconsidering its 2022 media mix. The post Why Fiverr believes it’s finally time to bring back OOH advertising next year appeared first on Digiday.
    05h01
Future of TV Briefing: How the TV ad measurement landscape has changed since summer
Tim Peterson    The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad...
    05h01
The connector: How UTA’s gaming boss is reconciling discrepancies between the attention games attract and the revenue they make
Seb Joseph    If you’re into gaming then chances are you’ve come across Ophir Lupu’s work. The post The connector: How UTA’s gaming boss is reconciling discrepancies between the attention games attract and the revenue they make appeared first on Digiday.
    05h01
SXM Media’s Lizzie Widhelm on the challenges advertisers face with podcast ad buying
Sara Guaglione    Lizzie Widhelm, svp of ad innovation and B2B marketing at SXM Media, discusses announcer versus host-read ads in podcasts, measurement challenges and audience targeting -- and where she sees the industry going in 2022. The post SXM Media’s Lizzie Widhelm on the challenges advertisers face with...
23  novembre     15h23
What the latest changes to Google Search will mean for advertisers
Google    Darshan Kantak, vice president, product management, search ads and Google Ads experiences, Google Every day, billions of people turn to Google to search for answers to questions big and small. Among those searches it’s the complex tasks like planning a family vacation or fixing a broken appliance...
    05h01
Digiday Research: Alternate identifiers now figure in advertising deals for two thirds of publishers
Max Willens    Regardless of size, publishers are taking a careful approach to incorporating alternate identifiers into their businesses. The post Digiday Research: Alternate identifiers now figure in advertising deals for two thirds of publishers appeared first on Digiday.
    05h01
Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022
Kristina Monllos    Procter & Gamble is an early mover -- as to be expected from the largest advertiser in the business -- but it’s not alone in continuing to move various marketing capabilities in-house despite the pandemic. According to a new Forrester report, 77% of global organizations now have some form of in...
    05h01
TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform
Sara Guaglione    BuzzFeed and TikTok will experiment with layering branded content into Live episodes on the platform, as well as how to establish predictable viewership for livestream videos. The post TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform appeared first on Digiday.
    05h01
How 2021 taught Gallery Media to quickly adapt its TikTok playbook
Kayleigh Barber    Running both editorial and branded TikTok channels has given Gallery Media a clearer understanding of what audiences are willing to watch and engage with on the social media platform. The post How 2021 taught Gallery Media to quickly adapt its TikTok playbook appeared first on Digiday.
22  novembre     14h39
Here’s why Outbrain is buying Video Intelligence for 55 million
Ronan Shields    Outbrain and Taboola are using M&A to prove differentiation as public companies. The post Here’s why Outbrain is buying Video Intelligence for 55 million appeared first on Digiday.
    05h01
As hiring in the metaverse ramps up, experts caution against working with snake oil salesmen
Alexander Lee    Companies of all shapes and sizes are queuing up to hire what are quickly becoming the most in-demand roles in media and advertising. Ever since Facebook CEO Mark Zuckerberg announced earlier this year that the future of his company would be in the metaverse, the word has slowly become part of...
    05h01
Creativity needs energy’: Why a TBWA NEBOKO exec believes a return to the office will save agency culture
Kimeko McCoy    The future of work is still in flux as agencies experiment with new ways to retain both talent and company culture. For TBWA NEBOKO, the answer lies in in-person collaboration. The post Creativity needs energy’: Why a TBWA NEBOKO exec believes a return to the office will save agency culture...
    05h01
Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands
Michael Bürgi    Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform. The post Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands appeared first on Digiday.
    05h01
The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals
Max Willens    With their measurement playbooks in flux, more advertisers are looking at whether publishers can provide measurable performance with campaigns normally focused on awareness. The post The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals appeared...
    05h01
Tastemade adds programs to sell and manage subscriptions, events for creators
Tim Peterson    Creators are able to sell multi-tiered subscription packages through Tastemade as well as tickets to virtual and in-person events, with 85% to 90% of revenue going to the creator. The post Tastemade adds programs to sell and manage subscriptions, events for creators appeared first on Digiday.
    02h32
How assumptions about Android and iOS audiences trigger missed marketing opportunities
Mike Madarasz    Brand advertisers all too often view mobile as a monolithic structure, an environment in which platforms, channels and apps represent the variables in play. There is, however, another factor for which advertisers must account operating systems. iOS and Android are two overlapping but in many...
19  novembre     05h01
Inside the in-person return of Pop-Up Magazine and how the storytelling tour rekindled a community of fans
Kayleigh Barber    Pop-Up Magazine is back on tour and is trying to turn attendees into members. The post Inside the in-person return of Pop-Up Magazine and how the storytelling tour rekindled a community of fans appeared first on Digiday.