Seedtag    Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, it’s crucial objective journalism remains a cornerstone of an informed and functional society. However, as modern news organizations grapple with increasing...

Antoinette Siu    Creators are growing more proactive and more explicit with their attempts to divert fans off of TikTok as a ban or sale becomes a likely reality.

Digiday Editors    Digiday’s events are getting a refresh under the leadership of Liz Pitonyak, who joined the company as general manager of events in December.

Tony Case    WPP’s RTO mandate has sparked intense debate about the future of work in the advertising industry, pointing to a stark divide between how large, corporate owned agencies and privately held shops approach workplace flexibility in a post pandemic world.

Sam Bradley    Comcast hopes to tempt away DTC advertisers from performance focused channels and lead them toward TV and CTV inventory

Sara Guaglione    This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer Jon Roberts on his plans for AI tech development in .

Seb Joseph    Where the bidstream provides transactional data, Sincera’s analytics dive deeper, tracking the quality of data signals from publishers and content owners.

Amazon Ads    Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in was head spinning. From uncertainty about third party identifiers to the chaos of ever changing privacy rules, brands, agencies and technology partners like Amazon have had to...

Adstra    Charlie Swift, general manager, Adstra Services The term performance marketing is hardly new, however, in the s, the tactics and tools marketers use to achieve performance have evolved considerably, necessitating an update to how the industry understands the practice. This practice is about...

Viafoura    Mark Zohar, CEO, Viafoura For the digital media industry, was a year characterized by ongoing disruption and challenges, balanced by emerging opportunities for resilience and growth. For many digital publishers and media brands, much of last year was spent modernizing core infrastructure and...

Seb Joseph    It’s only the second purchase for the independent sector’s talisman and brings new vim and vigor to the dual narrative of ad tech curation plus M A.

Tim Peterson    This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.

Alexander Lee    Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.

Gabriela Barkho    DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini.

Sara Guaglione    The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here’s what both parties argued.