Sam Bradley    Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?

Gabriela Barkho    Food and beverage executives say a Super Bowl campaign sets the tone for the year.

Alyssa Mercante    The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.

Sam Bradley    Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.

Jessica Davies    The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.

Seb Joseph    What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.

Michael Bürgi    WPP Media’s partnership with Genius Sports brings first-party audience data to the game, which may help lead to better outcomes for clients.

Sam Bradley    Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.

Krystal Scanlon    The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.

Sam Bradley    The agency group’s AI-led production solution is the latest sign big players are rebundling their services. But indies are too.

Kimeko McCoy    Super Bowl ads are dropping earlier. Is the pre-game hype worth it, or does rolling out teasers too soon dilute the game-day excitement?

Sara Guaglione    Q4 gave publishers a win but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.

Ronan Shields    Hearst challenges legacy brand safety with Mobian partnership. How will IAS and DoubleVerify respond?

Sara Guaglione    Bloomberg launched a centralized video hub to improve discovery, boost engagement and keep audiences (and subscribers) on its own platform.

Sam Bradley    The Danish advertiser is hiring for programmatic roles to flesh out paid digital unit. But it’s not the only brand deepening its in-house bench.