atlas des actus
    
Search Engine Journal
15  décembre     10h17
WooCommerce Is Integrating Agentic AI Capabilities via sejournal, martinibuster
Roger Montti    WooCommerce announces plans to roll out support for agentic shopping across its merchant ecosystem. The post WooCommerce Is Integrating Agentic AI Capabilities appeared first on Search Engine Journal.
    09h22
The 8 Most Important PPC KPIs You Should Be Tracking via sejournal, brookeosmundson
Brooke Osmundson    Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
12  décembre     22h45
Google Updates Search Live With Gemini Model Upgrade via sejournal, martinibuster
Roger Montti    Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO. The post Google Updates Search Live With Gemini Model Upgrade appeared first on Search Engine Journal.
    17h06
How People Use Copilot Depends On Device, Microsoft Says via sejournal, MattGSouthern
Matt G. Southern    Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop. The post How People Use Copilot Depends On Device, Microsoft Says appeared first on Search Engine Journal.
    13h04
SEO Pulse: December Core Update, Preferred Sources Social Data via sejournal, MattGSouthern
Matt G. Southern    Google’s December 2025 core update leads this week’s SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console. The post SEO Pulse: December Core Update, Preferred Sources & Social Data appeared first on Search Engine Journal.
    12h18
PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads via sejournal, brookeosmundson
Brooke Osmundson    This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams. The post PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads appeared first on Search Engine Journal.
    12h00
When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns
Benjamin Wenner    Standard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs. The post When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns appeared first on Search Engine Journal.
11  décembre     17h46
Google Releases December 2025 Core Update via sejournal, MattGSouthern
Matt G. Southern    Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks. The post Google Releases December 2025 Core Update appeared first on Search Engine Journal.
    14h30
14 Things Executives And SEOs Need To Focus On In 2026 via sejournal, DuaneForrester
Duane Forrester    The next phase of search belongs to companies that treat AI systems as decision engines and redesign their content for retrieval, reliability, and trust. The post 14 Things Executives And SEOs Need To Focus On In 2026 appeared first on Search Engine Journal.
    14h00
Well-Known SEO Explains Why AI Agents Are Coming For You What To Do Now via sejournal, theshelleywalsh
Shelley Walsh    This IMHO interview explores Marie Haynes’ view of an agent-led future, and why the SEOs who master agentic systems early will hold a critical advantage. The post Well-Known SEO Explains Why AI Agents Are Coming For You & What To Do Now appeared first on Search Engine Journal.
    13h30
Ask A PPC: What Are Learning Periods In Digital Marketing? via sejournal, navahf
Navah Hopkins    This week’s Ask a PPC digs into how learning periods influence auction dynamics, conversion modeling, and the predictability of performance shifts. The post Ask A PPC: What Are Learning Periods In Digital Marketing? appeared first on Search Engine Journal.
    06h00
WordPress Meets Vibe Coding: White-Labeled Platform API For Search-Ready AI Websites
Maria Khachatryan    Find out how WordPress & vibe coding can come together for rapid client website creation, under your agency’s brand. The post WordPress Meets Vibe Coding: White-Labeled Platform & API For Search-Ready AI Websites appeared first on Search Engine Journal.
10  décembre     22h21
YouTube Adds Comments To Shorts Ads, Expands To Mobile Web via sejournal, MattGSouthern
Matt G. Southern    YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers. The post YouTube Adds Comments To Shorts Ads, Expands To Mobile Web appeared first on Search Engine Journal.
    18h42
Google Expands Preferred Sources Publisher AI Partnerships via sejournal, MattGSouthern
Matt G. Southern    Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers. The post Google Expands Preferred Sources & Publisher AI Partnerships appeared first on Search Engine Journal.
    14h30
Scoring My 2025 Predictions via sejournal, Kevin Indig
Kevin Indig    Kevin Indig reflects on his 2025 predictions, scoring the wins, misses, and lessons from AI’s first year of true deployment. The post Scoring My 2025 Predictions appeared first on Search Engine Journal.
    13h15
Addressing The B2B Trust Deficit: How To Win Buyers In 2026 via sejournal, alexanderkesler
Alexander Kesler    Establish trust early in the buying journey to secure placement on shortlists. Uncover a trust framework for credibility across technical, peer, and continuous value layers. The post Addressing The B2B Trust Deficit: How To Win Buyers In 2026 appeared first on Search Engine Journal.
    12h00
Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It) via sejournal, SequinsNsearch
Giulia Panozzo    Psychological patterns behind negativity bias reveal why clickbait hooks win attention but damage long-term brand credibility. The post Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It) appeared first on Search Engine Journal.
    06h22
Google Hit By EU Probe Into Unfair Use Of Online Content via sejournal, martinibuster
Roger Montti    Google faces an EU investigation into whether its AI practices and use of publisher content reflect an abuse of dominance. The post Google Hit By EU Probe Into Unfair Use Of Online Content appeared first on Search Engine Journal.
    06h00
AI Overviews Changed Everything: How To Choose Link Building Services For 2026 via sejournal, EditorialLink
Editorial.Link    Navigate the complex world of link building with our guide to finding reputable link building services in 2026 for long-term success. The post AI Overviews Changed Everything: How To Choose Link Building Services For 2026 appeared first on Search Engine Journal.
09  décembre     22h15
Google Confirms Smaller Core Updates Happen Continuously via sejournal, MattGSouthern
Matt G. Southern    Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. The post Google Confirms Smaller Core Updates Happen Continuously appeared first on Search Engine Journal.