Ryan Robinson    We may think of social media platforms like Facebook, Instagram, and YouTube as the bigger players in the game. Still, LinkedIn’s no underdog either it’s playing the long game and consistently growing its user base, with LinkedIn members actively engaging and driving the platform’s reach year on...

Shanice Jones    The AI driven social listening market is rapidly expanding thanks to the value it provides companies of all sizes. In fact, the AI in social media market is expected to grow from . billion in to . billion by , reflecting a compound annual growth rate CAGR of . . As AI takes...

Guillaume Deschamps    Google Alerts can be a powerful tool for staying informed. You might use it to track mentions of your brand, keep up with industry trends, or follow specific topics you’re passionate about. But the result could be counterintuitive. Your inbox might feel more like a cluttered pile of updates than a...

Alise Zaiceva    Statista reported that of marketing professionals surveyed said they used Instagram in their digital marketing campaigns. Two things in particular make Instagram attractive to digital marketers: Obtaining the data required to tap into Instagram’s user base and visual potential doesn’t occur in...

Pragati Gupta    Remember the days when TV ads and billboards measured marketing success Well, times have changed, and so have how we measure success. Today, it’s all about Share of Voice SOV and Share of Market SOM . As AI enters mainstream media, things are getting even more interesting. Let’s break it down...

Rebecca Barnett-Smith    The online consumer market is densely populated. With more brands fighting for the same customers as ever before, it’s no surprise that many are searching for new ways to get closer to their potential leads. Brands that prioritize demographic values and gratifications are the most likely to see...

Antonio Gabrić    Lead generation or online reputation what would you choose to have your business engine running Tricky question, right The first step to generating sales for your business is lead generation the reason why you can’t neglect leads. But if you ignore your online reputation, you’ll lose both your...

Layla Mayer    Online reputation management, simply called ORM, is monitoring people’s image of your business, proactively identifying and preventing issues that could damage your public perception, and reshaping potential customers’ opinions of your offerings. This is increasingly important as of consumers...

Anna Clarke    This blog post explores the ways in which influencers will continue to play a prominent role in developing social media marketing in . The post Ways Influencers Will Support Social Media Marketing in appeared first on Mention.