The eSport Observer
09  juillet     21h55
Prudential Center to host LCS Championship Delivered by GrubHub’
Trent Murray    The LCS will host its first fan-attended event since Summer of 2019 in Newark, NJ at the Prudential Center. The LCS Championship Delivered by GrubHub will take place on August 28 and 29 and will crown the region’s 2021 season champion. At the event, the LCS will provide a fan experience featuring...
    18h42
Report: Mobile Legends teams could be forced to drop Wild Rift due to exclusivity contract
Trent Murray    Esports organizations participating in Mobile Legends could be forced to drop or never sign a team for Wild Rift due to a signed exclusivity contract with developer Moonton (owned by short-form video app TikTok), according to a report by Wild Rift news outlet WRCompetitive. Team Secret CEO John Yao...
    17h30
Report: Ninjas in Pyjamas merging with ESV5
James Fudge    Sweden-based esports organization Ninjas in Pyjamas is merging with a Chinese company called ESV5, with plans to be listed on the NASDAQ, according to a report from Reuters. ESV5 is a joint venture between esports organization eStar Gaming and Victory 5. A source with direct knowledge on that...
    14h46
Esports Entertainment Group secures exclusive deal with Hall of Fame Resort and Entertainment Company
Trent Murray    Esports betting and competition operator Esports Entertainment Group has signed a deal to become the exclusive esports provider for Hall of Fame Resort and Entertainment Company’s Hall of Fame Village in Canton, Ohio. The company will operate a 7,000 square foot esports center at the location,...
    13h24
Australian federal court gives Epic lawsuit against Apple the green light
James Fudge    Apple has lost its bid to get a lawsuit filed by Epic Games dismissed in Australia, one of several fronts where the Fortnite developer and publisher is suing the iOS owner for unfair business practices. Because Epic also sued Apple in the U.S., the iPhone and iPad maker argued that the Australian...
08  juillet     19h00
TikTok appoints Nobru as global ambassador
Victor Frascarelli    TikTok announced on Thursday that it has appointed Brazilian Free Fire player and esports organization owner Bruno Nobru Goes as its first global gaming ambassador. The company has been expanding its presence into esports in general and Brazilian esports in particular. The short-form video app...
    18h35
Golden Guardians returns to WoW raid race with next BDGG event
Trent Murray    Golden Guardians-affiliated guild BDGG will host its second live broadcast event surrounding next week’s World of Warcraft Race to World First. The guild will livestream its progress through the race live on Twitch. For this event, BDGG has partnered with Blue Microphones, which sponsored...
    16h34
Ninjas in Pyjamas signs multiyear deal with Razer
Trent Murray    Ninjas in Pajamas will join Razer’s stable of esports teams in a new multiyear partnership deal. Razer will become the organization’s peripheral provider and will produce custom gaming peripherals with NIP designs and branding. Earlier this year, shortly after unveiling its updated branding and...
    16h07
Riot Games announces in-person finals for first Wild Rift official tournament in Brazil
Victor Frascarelli    After unveiling its plans for the competitive Wild Rift scene in Brazil, Riot Games announced Thursday that the first tournament, Wild Tour, will be an in-person event to be held on Oct. 8 10, in the Riot Games studios in Sà o Paulo. The event will not be open to the public due to COVID-19 [&]...
    15h08
Andbox signs USAA as New York Subliners partner
Trent Murray    New York-based esports organization Andbox has secured a deal that will make USAA the official insurance and military appreciation partner of its Call of Duty League team New York Subliners. The multiyear partnership will make USAA the first partner to be featured on NYSL jerseys both inside the...
    14h08
Pathé and H20 join forces to bring gaming to cinemas in the Netherlands
Tobias Seck    Cinema brand Pathé and Amsterdam-based H20 Esports Campus announced that they established a new joint venture, Go Gaming, to bring a new gaming concept to cinemas. According to a release, Go Gaming will open its first venues at the 30 locations Pathé operates in the Netherlands in the fall. Go...
07  juillet     21h33
The International 10 to take place in Bucharest, Romania in October
James Fudge    Valve Corporation announced Wednesday that The International 10 Dota 2 Championships will be held this October in Bucharest, Romania. T10 was set to take place in Sweden in August, but Valve announced last month that it would not be hosting the event in the country because the Swedish Sports...
    21h30
LOUD announces Brazilian e-commerce Submarino as sponsor
Victor Frascarelli    Brazilian esports organization LOUD announced Submarino, one of the biggest and most traditional companies in Brazilian e-commerce, as its newest sponsor. Besides brand exposure on LOUD’s team jerseys and social media, Submarino will also count on five LOUD influencers to be brand ambassadors, an...
    20h22
Tencent Peacekeeper Elite World Championship postponed due to global pandemic
Hongyu Chen    Chinese esports solution provider VSPN and Tencent jointly announced that the 2021 Peacekeeper Elite World Championship (PEC) would be postponed due to the current global pandemic. The original PEC event will be replaced by Peace Elite Super Cup 2021, a new domestic event that features a ï 2...
    20h15
Content Updates, Transitions Drive Viewership for Asmongold Weekly Twitch Top 10s, June 28 July 4
Trent Murray    It was a big weekend for global Counter-Strike: Global Offensive action, with channels topping the charts across multiple tournaments. Also of note, Korea’s League of Legends pro league continues to lead the way in the game’s weekly viewership. Twitch’s Top Channel Gaules It was a big week for...
    19h22
The possible legal peril facing Save The Kids’ endorsers
James Fudge    As FaZe Clan members and influencers such as Youtuber Bryan Quang RiceGum Le and Sommer Ray, who were involved in promoting the fake crypto token charity Save The Kids, deal with the fallout from their involvement (Frazier FaZe Kay Khattri was removed from the organization on July 1, while...
    19h19
CSL Esports partners with National Association of Collegiate Esports
Trent Murray    Playfly Sports-owned CSL Esports has partnered together with non-profit National Association of Collegiate Esports, esports infrastructure company Nerd Street Gamers, and software company Mainline to launch the largest collegiate esports league in North America: the NACE Starleague. The new entity...
    18h56
TD expands OverActive Media partnership to include Toronto Ultra
Trent Murray    Toronto-Dominion Bank has expanded its partnership with OverActive Media to now cover both of the organization’s Activision Blizzard franchise league teams. TD will now serve as the official bank of both the Toronto Defiant and Toronto Ultra. This expansion adds a second team to the deal which...
    18h40
FaZe Clan distances itself from members who participated in Save The Kids crypto charity
Kevin Hitt    On Thursday evening esports organization FaZe Clan announced via social media that it had cut ties with Frazier FaZe Kay Khattri and suspended members Jarvis FaZe Jarvis Khattri, Nikan FaZe Nikan Nadim, and Jakob FaZe Teeqo (last name unknown) until further notice. The announcement...
    16h48
Esports Engine appoints former Riot producer as director of program operations
Trent Murray    Vindex-owned esports production and tournament company Esports Engine has announced the hire of Janet Shim as Director of Program Operations. Shim will lead strategy and program design across Esports Engine’s various broadcast and tournament operation clients. In 2020, Shim was part of the Riot...
    13h02
Loupedeck raises 2.36 million investment from Razer
Tobias Seck    Helsinki-based startup Loupedeck announced that it has raised a 2 million EUR ( 2.36 million USD) investment from zVentures, the corporate venture arm of Razer. The startup, which was founded in 2016 with an oversubscribed crowdfunding campaign, plans to use the investment proceeds to support its...
06  juillet     15h54
APC by Schneider Electric on its investments in Brazilian esports
Victor Frascarelli    After sponsoring the World Electronic Sports Games (WESG) tournament in Latin America, American electric equipment company APC, owned by the French group Schneider Electric, announced its sponsorship of the female Counter-Strike: Global Offensive, and male Free Fire and Rainbow Six Siege teams of...
    14h05
Former Evil Geniuses exec Greg Kim appointed head of CLG
Trent Murray    Madison Square Garden Sports Corp. has appointed Greg Kim to the position of Head of CLG effective immediately. Kim will oversee all business operations for the esports organization, working alongside MSG Sports VP of Business Operations Daniel Fleeter and CLG Founder George HotshotGG ...
    13h36
Krafton launches Battlegrounds Mobile India
James Fudge    South Korean video game developer and publisher Krafton has launched Battlegrounds Mobile India, a reinvention of the company’s free-to-play battle royale game, PUBG Mobile. PUBG Mobile was banned by the Indian government along with dozens of other Chinese-made or published apps for iOS and Android...
    11h54
ESL Gaming names Coinbase official crypto partner
James Fudge    Tournament organizer ESL Gaming announced a partnership Monday with global cryptocurrency platform Coinbase. Financial terms of the deal were not disclosed. Under the terms of the deal, Coinbase will become the official crypto exchange partner for select ESL events in 2021 and 2022, beginning...
02  juillet     15h06
EXCEL ESPORTS raises 23.4 million financing round
Tobias Seck    British esports organization EXCEL ESPORTS announced that it has completed a 17 million GBP ( 23.4 million USD) financing round led by investment firm JRJ Group, which first acquired a majority shareholding in 2018 alongside TOMS Capital, the family office of Noam Gottesman. Further investors that...
    01h47
Ahman Green teams with Gamers Outreach for week-long charity stream
James Fudge    Former NFL All-Pro and current esports coach, Ahman Green and his charity, the Ahman Green Foundation, will host streams to raise funds for gaming charity Gamers Outreach. The goal of these charity streams is to raise money for Project Go-Kart, a Gamers Outreach initiative to raise money for...
01  juillet     18h04
Complexity announces revamped broadcast for upcoming Race to World First
Trent Murray    Complexity will once again bring together its partner World of Warcraft guild Limit to defend its crown in the upcoming Race to World First. The event will begin on July 13 with 18 Complexity-Limit guild members competing from the GameStop Performance Center in Texas where they will also livestream...
    17h49
June Investment Recap: More than 500 million raised, Schalke 04 Esports exits LEC and GameSquare Esports acquires Complexity Gaming
Tobias Seck    During June 2021, The Esports Observer tracked 11 investments raised by esports-relevant companies. Disclosed investments amounted to 512.5 million USD, bringing the total sum of disclosed investments in 2021 to 3.5 billion. In addition to the realized investments listed in the article, South...
    16h03
Credit Karma activating on Valorant deal
James Fudge    Credit Karma today rolled out plans for its first activation around Valorant after quietly signing a deal with game publisher Riot Games last month. San Francisco-based Credit Karma will focus on promoting its new Credit Karma Money, a banking product targeted at Gen Z consumers (think young adults...